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This Concept Map, created with IHMC CmapTools, has information related to: ITEC, Business Reference Model enables value We are selling generic pet meds to domestic pet owners as well as commercial pet owners.This will be of great value to the clients because the cost will not be very significant and they will be selling products that are quite effective for the client needs., Business Reference Model Creates Awareness Advertising to local community and people who are potential customers., Business Reference Model Makes offering accessible Customers will be able to purchase all products via the internet.The product will also be shipped to them in a prompt manner via Fedex and UPS., Business Reference Model Generates Revenue Customer's with domestics animals and people that have animals for commercial usage., Business Reference Model requires We will surpass our competition simply because we are selling products that are not that expensive and are of great value to our customers. Sales will substantially increase because we will aggressively promote our products via the internet., Business Reference Model Measures value Buy selling generic meds only, our prices will be extremely low and competitive compared to those others who are our competitors.