WARNING:
JavaScript is turned OFF. None of the links on this concept map will
work until it is reactivated.
If you need help turning JavaScript On, click here.
Esse mapa conceitual, produzido no IHMC CmapTools, tem a informação relacionada a: Garena PS (PUBLIC), Bonus: Work with development team on a set of Carnival themed comestics, bought only through the cash shop for players who want to play the game during this period wearing thematically cosmetics in-game item ideas carnival themed ice wall, KPIs Marketing KPIs (for direct campaign efforts) CPM, CPC/CTR and Churn (throught media investments), Task Planning marketing campaign for a new Carnival eevnto in Free Fire set to Launch in 2025 1. What marketing channels would you prioritize, and why? Meta - Instagram and Facebook (Paid), Youtube (Organic - through FF focused streamers and influencers) why Community engagement, access to the active community and minimized investment needed, Task Planning marketing campaign for a new Carnival eevnto in Free Fire set to Launch in 2025 1. What marketing channels would you prioritize, and why? FF Brazil social media (Organic), Active players Characteristics Currently have FF downloaded, Task Planning marketing campaign for a new Carnival eevnto in Free Fire set to Launch in 2025 3. Problem Solving - Garena wants to integrate AR features into the Carnival event to enhace player interaction. Propose a concept for how de AR could be used in this context. Discuss potential challenges and how I would adress Concept Instagram, TikTok and Snapchat filter emulating: - Free carnival event itens - Some diamond-only event items Players that use the filter, post it their social media and tag @freefirebr_oficial receive special item codes with valuable in-game goods, Bonus: Work with development team on a set of Carnival themed comestics, bought only through the cash shop for players who want to play the game during this period wearing thematically cosmetics in-game item ideas confetti aura, Creating and technical support through the event how to adress Work with the who craeted the filter on a daily schedule of checking filter functionally and possible bug fixes, Task Planning marketing campaign for a new Carnival eevnto in Free Fire set to Launch in 2025 1. What are the key objetives of your campaign Increase diamonds revenue during the event, Possible new or returning players Characteristcs Play other mobile games, Increase diamonds revenue during the event how Special deals for first time diamond buyers taking advantage of a higher-than-usual flow of new players because of the event and its markerting campaign, Attact new and returning players how For completely new players: Google and AppStore media/search campaign to position Free Fire at key places and on key moments for users browsing for games to play, timing these according to the Carnival holiday in Brazil (kicks off 1-2 weeks before the holiday, flight continues steadily through the holiday), Task Planning marketing campaign for a new Carnival eevnto in Free Fire set to Launch in 2025 1. Propose three creative ideas for the campaign that could potentially go viral Ideia 1, Task Planning marketing campaign for a new Carnival eevnto in Free Fire set to Launch in 2025 1. What are the key objetives of your campaign Attact new and returning players, Bonus: Work with development team on a set of Carnival themed comestics, bought only through the cash shop for players who want to play the game during this period wearing thematically cosmetics in-game item ideas Carnival themed emote, Have a significant amount of the active base participating how In-game banners and notifications giving small amounts of usable, free, in-game currency and event related currency that users can get more of by participating of the event's missions/objetives., Awareness of the filter existence how to adress Organic influencer and streamers and partners communicating it, Google and Apple stores (Paid) why Increased reach and frequency; access to possible new users, interesset target (Battle royale, mobile games, Gen Z),, Have a significant amount of the active base participating how Push notifications communicating key dates for the eevnt for users with the game installed