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Dieses mit IHMC CmapTools erstellte CMap hat Informationen bezüglich: Online Book Retailing - Theoretical Map, 5. Customer knowledge means capturing information, new inventory model shifts to "pull-system", capturing information allows deep customer insight, Online book retailing suggests to apply axioms, advantage from scale prioritizes high on-time delivery, definition of number of distribution centers can be increased by building new capacity, 3. New delivery systems require backroom operations, 4. Definition of new distribution structures comprises definition of number of distribution centers, Online book retailing replaces physical retail place, 1. Inefficient supply networks require elimination of display inventory, problems involve piracy of content, high costs arising through creating content of e-books, technical advances comprises new inventory model, shift to e-books comprises problems, 2. First movers gain market share, applicability through quality, virtual shelf space eliminates estimating customer interest, virtual shelf space supports determining true demand, applicability through capability, elimination of display inventory supports true demand