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Dieses mit IHMC CmapTools erstellte CMap hat Informationen bezüglich: SSC-theory, customer base as revenue generator, customer base by providing incentives, service and support creates high margins, service and support creates customer intimacy, customer base by renewing service contract, recource extensive little human recources, service and support creates customer loyalty, perception of poviding 3 profit opportunities, alert system tracks service contract, perception of being necessary cost centre, recource extensive little monetary resources, alert system monitors after-sales processes, service supply chain has perception, pro-active handling of after-sales processes, service supply chain should have perception, customer base by aligning product cost, product means to bundle service and support, incentives when renewing service contract, service contract alongside with product, alert system informs customer service departement