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This Concept Map, created with IHMC CmapTools, has information related to: Swarovski_map final, strategic planning to gain efficiency, Transformation consits of phases, customer value to increase B2B, strategic planning uses operational effectiveness, multibrand retail such as cadenza, multibrand retail such as partnership, operational effectiveness by implementing strategy, 3 pillars called 3.multi- brand retail, executive board communicates changes, fundamental changes of management, 3 pillars called 2. Jewelery, strategic planning controled by executive board, vision to become market leader, B2C by using multibrand retail, structure by effective implementation, customer value to increase B2C, goals such as uniqueness, Transformation is about fundamental changes, fundamental changes of structure, goals such as marker pioneer