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This Concept Map, created with IHMC CmapTools, has information related to: Swarovski_map, structure by effective implementation, leadership by executive board, multibrand retail such as cadenza, technical developement trigger transformation, phases which take time, increase of competition, management by effective implementation, strategy for fundamental changes, positioning such as partnering, transformation takes leadership, customer value to increase B2C, strategy creates strategic planning, vision to become market leader, fundamental changes of management, B2B ???? B2C, strategic planning depends on leadership, strategy involving executive board, fundamental changes of structure, transformation is about fundamental changes, strategic planning to gain efficiency