Artist Research 

Paula Scher: 

Paula Scher was born in 1948 and has been involved with typography since the early 1970’s. With a BFA in fine arts, she began her career as an art director and eventually evolved into a principal of the distinguished international design consultancy.  
Scher’s clients have included The New York Times Magazine, Perry Ellis, Bloomberg, Target, Jazz at Lincoln Center, the Detroit Symphony Orchestra, the New Jersey Performing Arts Center, the New 42nd Street, the New York Botanical Garden, and The Daily show With John Stewart. In 1998, Scher was named to the Art Directors Club of Fame and in 2000, received the prestigious Chrysler Award for Innovation in Design. She served on the national board of the AIGA and was president of its New York chapter. 
 In 2001 she received one of typography’s highest achievements, which is the AIGA medal. She won the medal for her extensive achievements and her numerous contributions to the design field. Today, Scher is still designing and achieving awards, as her third exhibition will be in January 2010 and will feature her Limited Edition Maps Screenprint Series and paintings.