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This Concept Map, created with IHMC CmapTools, has information related to: Social Influence, Conformity reasons why people conform avoid harsh judgements, emotion-based being in a good/guilty mood enhances the chance of compliance, Social Influence two forms Compliance, Normative social influence factors affecting conformity anonymity, avoid being seen as an outsider also known as Normative social influence, Compliance is more common with someone who previously paid you a favor, Conformity reasons why people conform avoid disapproval, Conformity leads to mindless copying, avoid harsh judgements feeling bad about oneself makes one more likely to conform/comply feeling guilty, Normative social influence factors affecting conformity group size, Normative social influence factors affecting conformity difficulty of task, Compliance is more common with someone of authority, reason-based techniques thats-not-all, Social Influence two forms Conformity, Compliance is more common with someone feeling guilty, reason-based techniques foot-in-the-door, who is in a good mood ???? emotion-based, Normative social influence factors affecting conformity expertise/ status, of authority top factors in reaching conformity/compliance expertise/ status, who previously paid you a favor also known as norm of reciprocity