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This Concept Map, created with IHMC CmapTools, has information related to: EDTL 710 Instructional Design-Tracy Foos, letter format includes heading, 3 part fromat starting with Introduction, conclusion that will restate thesis, body which gives evidence to support position, thesis statement establishes a clear position on issue, Editorial Letter uses letter format, emotional appeal give examples, Persuasive Techniques includes glittering generalities, testimonial approach give examples, glittering generalities tell why it used, bait and switch give examples, Understanding Persuasion in order to Write Persuasively, glittering generalities give examples, Persuasive Techniques includes emotional appeal, Write Persuasively to write Editorial Letter, Persuasive Techniques includes testimonial approach, letter format ends with closing, emotional appeal explain what it is, Persuasive Techniques includes bandwagon, 3 part fromat includes body