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This Concept Map, created with IHMC CmapTools, has information related to: What is a theory_Theory Types, substantive theory is testable, Heuristic theory points to "what is important and significant", folk theory is testable??, academic theory is specific, substantive theory is specific, Heuristic theory an example cultural factors are more important than biological factors in describing human behavior, substantive theory for example one's environment effects culture, Heuristic theory is agenda setting, academic theory is testable, academic theory is a type of substantive theory, cultural factors are more important than biological factors in describing human behavior sometimes called nature/nurture debate, academic theory is a type of Theory, folk theory is specific, Heuristic theory is a type of Theory, Heuristic theory is general, academic theory is what members of an academic community think, folk theory is what people commonly think, what people commonly think for example you will catch cold in the rain, folk theory is a type of Theory, folk theory is a type of ????