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Tämä IHMC CmapToolsilla luotu käsitekartta sisältää tietoa, joka liittyy aiheeseen: International strategy, Competitive characteristics analyzed Reactiveness of defender, Factor conditions * Home demand conditions, Coordination of activities & Configuration of activities * Complex export, Drivers by George Yipp Government: * trade policies * technical standards * host government policies, Drivers by George Yipp Cost: * scale economies * country-specific differences * favourable logistics, Internationalisation global-local dilemma Coordination of activities & Configuration of activities, Mode of entry including Foreing direct investment, Drivers by George Yipp Market: * similar customer needs * global customers * transferable marketing, Drivers by George Yipp Competitive: * interdependence btw countries * competitor's global strategies, Competitive characteristics analyzed Attractiveness to entrant, Mode of entry including Export, Value network global sourcing National characteristics, Firm strategy, structure and rivalry * Related and supporting industries, Market characteristics analyzed PESTEL, Firm strategy, structure and rivalry * Home demand conditions, Internationalisation including Market selection, Coordination of activities & Configuration of activities * Simple export, Sources of competitive advantage Porter's diamond Firm strategy, structure and rivalry, Factor conditions * Related and supporting industries, Mode of entry including Joint ventures & alliances