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Este Cmap, tiene informaciĆ³n relacionada con: 3-Be or not to be, half position has some features work for low cost, you offer something that is very different for example technology, 3 factors that make you different that are high segmentation, cost lidership has some risks that inability to see the product changes, because you are focus in cost, cost lidership that means experience based cost reduction, you offer something that is very different for example distribution channel, high segmentation means need a balance between profit and sales volume, half position has some features has to focus in one strategy, differentiation helps protect you from substitute product/service, BE OR NOT TO BE has half position, are generated by by high assets renewal, cost lidership that means reduction I+D, sales force and marketing spending, cost lidership helps to compete with competitor, you offer something that is very different for example design or imagen, differentiation has some risks like needs a good balance price vs. add value, differentiation has some risks like the immitation can move to you out of business, cost lidership has some risks that technological changes that annul knowledge, 3 factors that make you different that are differentiation, high segmentation means small market share, differentiation means you offer something that is very different